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2024年03月01日
公司如何向您的孩子出售东西|阿什莉·克莱德
鼓舞人心的演讲:TEDx Worldwide 的新见解
大麻工厂的威利旺卡和巧克力工厂是世界瞩目的两个主要因素。 它们也被称为基于儿童的营销和营销。 Cannation 预计将花费超过 211 亿美元向不存在的受众做广告。
 At an early age, I've had a rather unique perspective on movies and watched them more critically apart from my peers.

How corporations sell stuff to your kids | Ashleigh Clyde

At an early age, I've had a rather unique perspective on movies and watched them more critically apart from my peers.

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   At an early age, I've had a rather unique(唯一的) perspective(透视画法) on movies and watched them more critically(批评性地) apart from my peers. Never understanding the whimsical appeal(请求) to our childhood classics(名著), I found myself viewing them through a different lens(透镜). So much so that by the age of 16, I became an entertainment reporter and film journalist. And it was then that I delved deeper(深刻地) into these seemingly(看来似乎) innocent movies that I uncovered a rather chilling truth. Our childhood films are horrifying. Think about it.
  Tales(故事) of attempted(尝试) murder and the relationship between a 14-year-old girl and a 31-year-old man. Snow White and the Seven Dwarves. A child left home alone fighting off murderous criminals. Home alone. Or a brother murdering his brother and then attempting to murder his nephew. The Lion King.
  While these movies are great, we can't help but notice how they affect our real world context. As you can see, murder is a common theme. With this said, there is one particular movie I've been studying, analyzing and researching for the past five years. The 1971. Willy Wonka and the Chocolate Factory. For those of you who are unfortunately unfamiliar(不熟悉的) with this film, Willy Wonka and the Chocolate Factory follows a candy-making(使) man named Willy Wonka, whom(谁) no one has seen in years.
  Who owns a factory that no one has been to in years. When all of a sudden, out of nowhere, he releases five golden(金色的) tickets into the world, summoning(召唤) children to his factory. Which no one has been to in years. To me, a man no one has seen in years. Then, the five children enter and only one comes out. Alive.
  However, a horror movie in itself is not as scary as seeing those five words solemnly glaze(上釉于) the screen. Based on a true story. Shrouda Verma, an entertainment journalist, explains that knowing that someone actually went through that terror(恐怖) in reality makes(使) the movie more horrifying in nature. While Willy Wonka and the Chocolate Factory may not be based on a true story, its entire(全部的) essence(本质) is more legitimate(合法的) than you may think. You see, just like Willy Wonka and the Chocolate Factory, our own world is no stranger to Willy Wonka and his tactics( 策略). Used to lure(引诱) children into the holds(把握) of a company or product.
  This is known as child-based marketing. And this brings me to my topic. Corporations(公司) are seeing ample opportunity to take advantage of the overwhelming(压倒性的) fact that children are vulnerable(易受攻击的). So that is why. First, our journey will begin with taking a closer look at Willy Wonka and his corporate(社团的) friends.

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重点单词:

C2
mold:verb.塑造;使发霉;用模子制作
retrospect:noun.回顾
C1
seemingly:adv.看来似乎;表面上看来
summon:verb.召唤;召集;鼓起;振作
tactic:noun. 策略, 手段; 战术
disrupt:verb.破坏;使瓦解;使分裂;使中断;使陷于混乱
lifeblood:noun.生命必须的血液, 活力的源泉
bow:noun.弓;蝴蝶结;鞠躬
plethora:noun.过剩, 过多, 多血症
foster:verb.培养;养育,抚育;抱(希望等)
constructive:adj.建设性的;推定的;构造上的;有助益的
await:verb.等候,期待
essence:noun.本质,实质;精华;香精
vulnerable:adj.易受攻击的,易受…的攻击;易受伤害的;有弱点的
loyalty:noun.忠诚,忠心
arena:noun.竞技场, 舞台
subtle:adj.微妙的;精细的;敏感的;狡猾的;稀薄的
underlie:verb.成为……的基础;位于……之下
glaze:verb.上釉于;使光滑
warfare:noun.战争, 作战, 冲突, 竞争
educator:noun.教育家;教育工作者;教师
imperative:adj.必要的,不可避免的;紧急的;命令的,专横的;势在必行的;[语]祈使的
advocate:noun.提倡者;支持者;律师
overlook:verb.忽略;俯瞰;远眺;检查;高耸于…之上
taint:verb.感染
activist:noun.积极分子;激进主义分子
ideology:noun.意识形态
profound:adj.深厚的;意义深远的;渊博的
revelation:noun.显示, 揭露, 被揭露的事, 新发现, 启示, 揭示
innocence:noun. 无辜, 清白
legacy:noun.遗赠(物), 遗产(祖先传下来)
legitimate:adj.合法的, 合理的, 正统的
lure:verb.引诱
overwhelming:adj.压倒性的, 无法抵抗的
Oklahoma:noun.俄克拉荷马州
empower:verb.授权与, 使能够
identification:noun.辨认, 鉴定, 证明, 视为同一
involvement:noun.牵连;包含;混乱;财政困难
leo:noun.[天]狮子座,狮子宫
endorse:verb.背书;认可;签署;赞同;在背面签名
B2
deeply:adv.深刻地;浓浓地;在深处
former:adj.在前的
trust:noun.信任
classic:noun.名著;经典著作;大艺术家
tale:noun.故事,传说
entire:adj.全部的,整个的
hold:noun.把握, 把持力, 柄, 控制, 监禁, 掌握, 货舱
initiative:noun.主动
increasingly:adv.日益,越来越多地
precious:adj.珍贵的,宝贵的
inherit:verb.继承(传统等)
coincidence:noun.一致, 相合, 同时发生或同时存在(尤指偶然)的事
unique:adj.唯一的,独一无二的
unfamiliar:adj.不熟悉的;不常见的;没有经验的
transform:verb.改变;改造;变换
crucial:adj.至关重要的
vital:adj.至关重要的;生死攸关的;有活力的
trust:verb.相信;委托
norm:noun.标准, 规范
whom:pron.谁;什么人
contribute:verb.捐献,捐助;投稿
potent:adj.有力的, 有效的
preference:noun.偏爱,倾向;优先权
minority:noun.少数民族;少数派;未成年
accord:verb.使一致;给予
nightmare:noun.梦魇, 恶梦, 可怕的事物
lens:noun.透镜,镜头;眼睛中的水晶体;晶状体;隐形眼镜;汽车的灯玻璃
enthusiastic:adj.热情的;热心的;狂热的
division:noun.[数] 除法;部门;分配;分割;师(军队);赛区
obesity:noun.肥胖, 肥大
challenge:verb.向…挑战;对…质疑
curriculum:noun.课程
petroleum:noun.石油
pure:adj.纯粹的;纯洁的
status:noun.身份, 地位, 情形, 状况
ensure:verb.保证,确保;使安全
peer:noun.同等的人, 贵族
project:verb.伸出
debate:noun.争论,辩论
imagination:noun.想象;想象力;空想
seek:verb.寻找,探索;试图
perspective:noun.透视画法, 透视图, 远景, 前途, 观点, 看法, 观点, 观察
appeal:noun.请求, 呼吁, 上诉, 吸引力, 要求
golden:adj.金色的;极好的
corporation:noun.公司,企业;社团
potential:noun.潜能;可能性;[电] 电势
agenda:noun.议程
terror:noun.恐怖,惊骇
hilarious:adj.欢闹的
very:adj. 恰好的, 正好的
recognition:noun.认出,识别;承认
root:noun.根;根源;词根;祖先
critically:adv.批评性地, 危急地
target:verb.把…作为目标
address:verb.写名字地址
establish:verb.建立,设立;确立
warming:noun.
regard:verb.把…看作;尊敬
justice:noun.正义,公正;司法
attempt:verb.尝试,试图
corporate:adj.社团的, 法人的, 共同的, 全体的
genuinely:adv.真正地, 由衷地
obesity:noun.肥胖, 肥大
fabric:noun.织品, 织物, 布, 结构, 建筑物, 构造
专辑
鼓舞人心的演讲:TEDx Worldwide 的新见解
难度
B2
词汇量
510/1347
摘要
大麻工厂的威利旺卡和巧克力工厂是世界瞩目的两个主要因素。 它们也被称为基于儿童的营销和营销。 Cannation 预计将花费超过 211 亿美元向不存在的受众做广告。
第1句的重点词汇:
1. unique

B2

adj.唯一的,独一无二的
语法:修饰名词或代词perspective的形容词

六级

托福

考研

雅思

2. perspective

B2

noun.透视画法, 透视图, 远景, 前途, 观点, 看法, 观点, 观察
语法:had的直接宾语

四级

托福

考研

雅思

3. critically

B2

adv.批评性地, 危急地
语法:副词apart修饰的副词

托福

4. peers

B2

noun.同等的人, 贵族
语法:from的介词宾语

六级

考研

雅思