For as long as there have been businesses, there's been a basic premisenoun.前提 that the only way to succeedverb.成功 is to expandverb.使膨胀, constantlyadv.不断地 looking for ways to sell more products to more customers. But in this summarynoun.概要, you'll discover that there's another way to make your business a success, and it depends on you chasing quality, not growthnoun.增长. This is what companies like Anchor Brewing and Zingerman's Deli are doing when they lovingly prepare their mouth-watering alice and sandwiches. The result?
A resoundingadj.响亮的 triumphnoun.胜利 for their bank balance and their quality control. In these chapters, you'll discover why being a business owner means you should memorizeverb.记住 the names of 1,700 people, how the shoe company ECCO helped one of its employees buy a house and made her a shareholdernoun.股东, and the secret to the Mona Lisa's famenoun.名声. Chapter 1 . Small Giants Why Some Companies Decide Not to Grow If you've ever seen the CEOs of hugeadj.巨大的, publiclyadv.公然地 tradedverb.交易 companies being interviewed, you'll know that they always emphasizeverb.强调 the importance of growthnoun.增长.
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