Do you ever feel like the people in your life just don't give a shit? Well, what if I could grant（授予） you the power right now to get anyone to care about the thing that you want them to care about? So much so that they will actually take accountability（ 有责任） for doing something about it. What could be possible? You could get your daughter to be excited about cleaning her room. You could get your boyfriend to take ownership（所有权） of walking the dog.

  And what about your employees? Could you actually get them to care about the results that you're trying to achieve so that they're passionate（有激情的） about their jobs and finding fulfillment in driving results? Well, let's get you that power. I'm a data scientist focused on workplace（工作场所） culture and recently did research with 50,000 frontline workers in America. We wanted to understand how do you get people to care? Because let's face（向） it, great workplace（工作场所） culture is not a result of how many ping pong tables you have.

  Great workplace culture is when you and your team actually give a shit. And what we found was when people start in a new job, they actually usually care a lot. And then a year later, they are half as likely to be engaged（使从事于） at work. What happens in that year to make them stop caring? Well, understanding that was the key to figuring（ 认为） out how to get people to care. And that key is something called the results pyramid.

  So there are four layers（层） in the results pyramid and the top layer（层） is results, because that's what we're all trying to achieve. We want some kind of outcome（结果）, whether（ 是否） that is a clean room or a walked dog or the revenue（收入） goals at your company. And what creates results is actions, people doing stuff（材料）, the second layer（层） of the pyramid. So someone has to pick up the laundry. Someone has to go take the dog outside. Someone has to call the client（[经] 客户） or manufacture（制造） the widget.

  And that is where most leaders stop. They know that results come from actions, so they focus on telling（ 告诉） people to take action. And we call that the action trap（陷阱）, because it looks like this.