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2024年03月29日
为什么故事让我们关心而数字却不关心 |安东尼·塔斯加尔
鼓舞人心的演讲:TEDx Worldwide 的新见解
“我想知道我写了多少演示文稿,创建了多少演示文稿,”我总是在创建。而我实际经历过的有多少,其实都被夺走了。 请记住:我们这么多人遇到的哪些问题对我产生了影响?在我们能做之前我还能做什么?
Let me tell you a story.

Why stories make us care when numbers don’t | Anthony Tasgal

Let me tell you a story.

00:00
14:27
  Let me tell you a story. A few years ago, I was on a train idling(无所事事) the time away. And I got to wondering, I wonder how many presentations I've written, I've created. And how many I've actually witnessed(目击), stroke(打), endured(忍耐). And on the back of an envelope(信封), I'm allowing it for inflation(胀大). Yeah, it's quite a big number.
  And then I got to thinking, I wonder how many of them I remember, how many of them have had an impact on me. And that number was vanishingly small, it's probably like six to ten. And I got to thinking, I didn't think that ratio(比率) is that atypical(非典型的). And how have we ended up in that situation where we've created so much content, which is dry and anemic and forgettable? Why? Because I think we've lost, we've forgotten the art of storytelling(说书).
  Now, just something about me, I am a lapsed(失误) classicist, which means I spend a lot of time with Homer, Virgil and Nero. And apart from that, it gives(做) me a rather unhealthy obsession(迷住) with etymology, where words come from. The word authority, we've forgotten what's behind that word. We are designed to give credibility(可信性), to give meaning, to look up to authors or storytellers. Because they tell us about the world, they tell us about who we are. Now, one such storyteller, somebody who's not given, I don't think, enough recognition(认出), is a man called Abram Games.
  He was a poster designer in the Second World War, worked(使工作) with Churchill. And amongst(在…之中(among)) other things, he has, well, I consider to be an extraordinarily(非常地) powerful motto. Good communication, he said, was maximum(最大的) meaning, minimum(最小量) means. And in my many decades of working in the communications world, I've yet to see a pithier, more eloquent(雄辩的) summary of the art of persuasion(信服), of influence, of communication, than those words. So I want to look at a number of different arenas(竞技场), the public sector(部门), politics, education, the corporate(社团的) world. Because I want to see how we can improve our communication by applying storytelling.
  So my first example is going to take us back to, if we can go back that far, to the era(时代) of Brexit. Yes, I'm sorry, I want to make purely(纯粹地) communications points here, by the way, not politics, just to be clear. Why do I think that was such a successful piece of communication? Three reasons. Firstly, control. Who doesn't want to sense(感觉到) that they are in control, so they can influence the world around them.
  Secondly, it's not just about taking control, it's taking back, implying(暗示) something has been taken away, we've lost something. There's a sense of grievance(委屈), very emotional(感情的), psychological(心理的) truth behind it. And thirdly, it uses the form of a verb called the imperative(命令), take it back. In the communications world, it is sometimes called the call to action. Do it, do it now, a sense of immediacy and urgency(紧急). And the other side, the remainers, well, I'm afraid they had just a series of incoherent facts and details that didn't really hold together.
  I want to move on now to education, which is also now prey(捕食) to what I call edubabble. I'm going to hear about scalable rubric-based assessment(评估). Me, neither. Or children talking about whether six or seven are coming home to their parents. What did you do today while we started off with the non-negotiables(可通过谈判解决的)? What?
  Now, someone once said about history, history is just one damn( 该死的) fact after another. And I think that's the problem with an awful lot of our communication, just the mindless and endless(无止境的) repetition(重复) of facts and figures and details and information. By the way, just talking about jargon(行话), please, I know it's hard, but let's try and eliminate(排除) as much jargon(行话) as we can. Jargon is the enemy of storytelling. It is the thief of meaning. Just one example, please, in my company, if you ever meet me or come to see the book signing afterwards( 后来), please do not use the expression "lean and agile(敏捷的)."
  The only people who should use the term "lean and agile" are people who describe gymnasts. And my last example is, I don't know how many of you are familiar with Barney the Purple Dinosaur. Yes, a few parents there. I want you to keep that image in your head, but also Guantanamo Bay(湾). Yeah, interesting juxtaposition(毗邻).

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重点单词:

C2
jargon:noun.行话
jargon:noun.行话
agile:adj.敏捷的;机敏的;活泼的
fabricate:verb.制作, 构成, 捏造, 伪造, 虚构
idle:verb.无所事事;虚度;空转
grievance:noun.委屈, 冤情, 不平
C1
chemically:adv.用化学, 以化学方法
squeeze:verb.压,挤
yarn:noun.纱, 纱线, 故事, 奇谈
notorious:adj.声名狼籍的
stir:verb.搅拌;激起;惹起
logic:noun.逻辑,推理;逻辑性
spy:noun.密探,间谍
endure:verb.忍耐;容忍
endless:adj.无止境的
loop:noun.环, 线(绳)圈, 弯曲部分, 回路, 回线, (铁路)让车道, (飞机)翻圈飞行
nod:verb.点(头);点头表示
thread:noun.线;丝;螺纹;头绪
suspense:noun.焦虑, 悬念, 悬而不决
lapse:noun.失误, 下降, 流逝, 丧失, 过失
analogy:noun.类似, 类推
anthropologist:noun.人类学家;人类学者
spin:verb.纺;使旋转
weave:verb.织,编
imperative:noun.命令, 诫命, 需要, 规则, 祈使语气
negotiable:adj.可通过谈判解决的
thwart:verb.挫败;反对;阻碍;横过
empathy:noun. 同感, 移情; 全神贯注
casualty:noun.意外事故;伤亡人员;急诊室
credibility:noun.可信性;确实性
prey:verb.捕食;掠夺;折磨
bay:noun.湾;山脉中的凹处
embed:verb.使插入, 使嵌入, 深留, 嵌入, [医]包埋
empathy:noun. 同感, 移情; 全神贯注
inflict:verb.造成;使遭受(损伤、痛苦等);给予(打击等)
meaningless:adj.无意义的;不重要的
indicator:noun.指示器;[试剂] 指示剂;[计] 指示符;压力计
ratio:noun.比率,比例
obsession:noun.迷住, 困扰
arena:noun.竞技场, 舞台
urgency:noun.紧急;催促;紧急的事
juxtaposition:noun.毗邻, 并置, 并列
demographic:adj.人口统计学的;人口学的
trustee:noun.受托人;托管人
radiator:noun.散热器;暖气片;辐射体
labyrinth:noun.迷路, 迷宫, 难解的事物
affection:noun.友爱, 爱情, 影响, 疾病, 倾向
storytelling:noun.说书, 讲故事
torture:noun.折磨, 痛苦, 拷问, 拷打
elicit:verb.得出, 引出, 抽出, 引起
divine:adj.神圣的;非凡的;天赐的;极好的
B2
literally:adv.照字面地;逐字地;不夸张地;正确地;简直
trust:verb.相信;委托
citizen:noun.公民;市民,居民
proof:noun.证据;证明;校样
efficient:adj.效率高的,有能力的
envelope:noun.信封;封套;封皮
amongst:adp.在…之中(among)
tribe:noun.部落;族;宗族;一伙
clip:noun.(塑料或金属的)夹子;回纹针;修剪;剪报
radiate:verb.放射, 辐射, 传播, 广播
drain:noun.耗竭
universal:adj.宇宙的;普遍的
excel:verb.优秀, 胜过他人
emotional:adj.感情的,情绪的
eliminate:verb.排除, 消除
witness:verb.目击;证明;为…作证
era:noun.时代;年代;纪元
permanent:adj.永久的,永恒的;不变的
owe:verb.欠;应把…归功于
motivation:noun.动机
bullet:noun.枪弹,子弹,弹丸
approve:verb.赞成,称许;批准
extraordinarily:adv.非常地,特别地
damn:adj. 该死的
blind:adj.瞎的;盲目的
sector:noun.部门;扇形,扇区;象限仪;函数尺
associate:verb.交往
golden:adj.金色的;极好的
date:verb.注…日期
stroke:noun.打,击;鸣声;中风
imply:verb.暗示,意指
assessment:noun.评估; 评价
empire:noun.帝国
slide:noun.滑
contribute:verb.捐献,捐助;投稿
eloquent:adj.雄辩的, 有口才的, 动人的, 意味深长的
hypothesis:noun.假设
inflation:noun.胀大, 夸张, 通货膨胀, (物价)暴涨
amplify:verb.放大, 增强
repetition:noun.重复;背诵;副本
trust:noun.信任
atypical:adj.非典型的;不合规则的
purely:adv.纯粹地;仅仅,只不过;完全地;贞淑地;清洁地
spreadsheet:noun. 空白表格; 电子制表软件; 电子数据表
gig:noun.(旧时用的)双轮马车;轻便划艇,轻便帆船;
conflict:noun.争论;冲突;斗争
insight:noun.洞察力;洞悉
okay:intj.好;行
textile:noun.纺织品
recognition:noun.认出,识别;承认
corporate:adj.社团的, 法人的, 共同的, 全体的
psychologist:noun.心理学家,心理学者
evil:adj.坏的
senior:adj.年少的;地位较高的
minimum:noun.最小量
metric:noun.度量标准
afterwards:adv. 后来
maximum:adj.最大的
persuasion:noun.信服;说服
tension:noun.张力,拉力;紧张,不安;电压
psychological:adj.心理的,心理学的
agency:noun.经办;代理;代理处
measurement:noun.测量;[计量] 度量;尺寸;量度制
construct:verb.建造;建设;构筑
anticipation:noun.希望;预感;先发制人;预支
sense:verb.感觉到;检测
trivial:adj.琐细的, 价值不高的, 微不足道的
专辑
鼓舞人心的演讲:TEDx Worldwide 的新见解
难度
B2
词汇量
575/2255
摘要
“我想知道我写了多少演示文稿,创建了多少演示文稿,”我总是在创建。而我实际经历过的有多少,其实都被夺走了。 请记住:我们这么多人遇到的哪些问题对我产生了影响?在我们能做之前我还能做什么?
第1句的重点词汇: